The Montblanc e-Strap
Wearable technology meets the art of fine watchmaking

January 2015, the luxury brand Montblanc presented the Montblanc e-Strap that combines wearable technology with fine watchmaking.

The e-Strap is an interchangeable strap, with an integrated technology device that offers an activity tracker, smart notifications, remote controls and Find-Me functions. For the first time, owners can wear a mechanical timepiece with highly useful digital functionalities.

Credits

  • Client Montblanc International
  • Agency demodern
  • CD Robin Gurski

  • Design Luis Uribe, Robin Gurski
  • Concept Christoph Bieselt
  • Development Montblanc International